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Thinking is what we do best.

Our research

We love B2B research.

Over the past decade, we’ve consistently released B2B research reports. From looking at CMO challenges and budgets, to the impact of AI, to investigating how B2B buyers make decisions, our reports spark new ways for B2B marketers to rethink their strategies and execution.

We invite you to dive into our research.

The APAC B2B Marketing & AI Priorities Report

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The APAC B2B Buyer Journey Research Report

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The APAC B2B Buyer Journey Research Report

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Download the APAC B2B Buyer Journey Research Report.

Want to understand how B2B buyers buy? Our study conducted with the research team at 6sense gathered feedback from 733 B2B organisations in APAC on how they make purchase decisions and engage vendors.

Topics

Strategy

Creative & Content

ABM

Brand

Demand Generation

Clear

Cloudflare just stuck up an AI toll-booth on the information super-highway

Cloudflare just stuck up an AI toll-booth on the information super-highway

ABM • Strategy • Creative & Content

Decoding 131%: Why B2B Buyers Reward Education, Not Hype

Decoding 131%: Why B2B Buyers Reward Education, Not Hype

Strategy • Creative & Content

Green Hat strikes gold again at the BBN International Awards

Green Hat strikes gold again at the BBN International Awards

Strategy • Digital • Web Development

Free your content and stop obsessing about leads!

Free your content and stop obsessing about leads!

ABM • Strategy • Demand Generation

How professional services firms can gain an unfair marketing advantage

How professional services firms can gain an unfair marketing advantage

Brand • Strategy

Unlocking B2B Buyer Journeys

Unlocking B2B Buyer Journeys

ABM • Brand • Strategy

How to have AI work for your B2B growth strategy and not the other way around!

How to have AI work for your B2B growth strategy and not the other way around!

ABM • Strategy • Digital

New research confirms: The B2B buyer is in control. Why are we in denial about it

New research confirms: The B2B buyer is in control. Why are we in denial about it?

ABM • Strategy • Demand Generation

Podcast: ABM, AI and Engaging the B2B Buying Party

ABM • Brand • Strategy • Demand Generation

Green Hat launches Singapore office with key APAC appointment

Green Hat launches Singapore office with key APAC appointment

ABM • Strategy • Creative & Content

Green Hat wins big at the Golden Bee B2B Awards … again

Green Hat wins big at the Golden Bee B2B Awards … again

ABM • Strategy

Why you shouldn’t turn your account-based marketing (ABM) into AI-based marketing (AIBM) just yet

Why you shouldn’t turn your account-based marketing (ABM) into AI-based marketing (AIBM) just yet

ABM • Strategy • Digital

Video: Demystifying ABM/X

Video: Demystifying ABM/X

ABM • Strategy • Digital

The ABM Dark Funnel – Kerry Cunningham

The ABM Dark Funnel – Kerry Cunningham

Our Top 10 Picks for B2B marketing through a recession

Our Top 10 Picks for B2B marketing through a recession

Brand • Strategy • Creative & Content • Demand Generation

AI-Driven B2B Marketing with Latané Conant (author, podcaster)

AI-Driven B2B Marketing with Latané Conant (author, podcaster)

ABM • Strategy

Creative B2B bravery with agency partnership

Creative B2B bravery with agency partnership

Creative & Content

The fine art of creating LinkedIn ads: Part 2

The fine art of creating LinkedIn ads: Part 2

Digital • Social Media • Demand Generation

Seven risks of poor data hygiene

Seven risks of poor data hygiene

The fine art of creating LinkedIn ads: Part 1

The fine art of creating LinkedIn ads: Part 1

Digital • Social Media • Demand Generation

How has the B2B buyer changed

How has the B2B buyer changed?

Why you need advocate marketing

Why you need advocate marketing

The problem with B2B marketing automation

The problem with B2B marketing automation

Marketing Automation • Strategy

Three things driving growth in marketing investment analytics

Three things driving growth in marketing investment analytics

Growth hack your B2B marketing by stealing from the B2C playbook

Growth hack your B2B marketing by stealing from the B2C playbook

Strategy • Creative & Content • Demand Generation

Top B2B social media marketing myths

Top B2B social media marketing myths

Talking best-in-class B2B marketing measurement

Talking best-in-class B2B marketing measurement

Optimising the user experience – a UX design framework

Optimising the user experience – a UX design framework

Strategy • Creative & Content

The importance of lead scoring for B2B marketing automation

The importance of lead scoring for B2B marketing automation

Marketing Automation • Demand Generation

Taking from your passion to feed your B2B marketing

Taking from your passion to feed your B2B marketing

How the new Facebook News Feed will affect B2B marketing

How the new Facebook News Feed will affect B2B marketing

Advertising • Social Media

Three marketing opportunities B2B Service Firm professionals should leverage

Three marketing opportunities B2B Service Firm professionals should leverage

Strategy • Creative & Content

Why B2B marketers should personalise the website experience

Why B2B marketers should personalise the website experience

How will the cookie crumble in B2B marketing

How will the cookie crumble in B2B marketing?

Marketing Automation • Digital • Advertising • Demand Generation

Podcast: Do more with less — Opportunities blossom with Account-based Marketing

Answers to common questions about Account-Based Marketing

Answers to common questions about Account-Based Marketing

Creative & Content

How to manage email bounces with automation

How to manage email bounces with automation

Marketing Automation

Why user research matters for B2B

Why user research matters for B2B

Creative & Content

B2B Marketing Research: Webinar Highlights

B2B Marketing Research: Webinar Highlights

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

How to create a lead generation campaign that works

How to create a lead generation campaign that works

Demand Generation

Green Hat B2B Breakfast puts sales & marketing alignment on the menu

Green Hat B2B Breakfast puts sales & marketing alignment on the menu

What’s your Core Value Proposition? Customer Value Proposition

What’s your Core Value Proposition? Customer Value Proposition?

Three ways VR can boost your B2B marketing

Three ways VR can boost your B2B marketing

Strategy • Digital

The secret to drama-free agency relationships

The secret to drama-free agency relationships

Four ways modern marketing teams are transforming

Four ways modern marketing teams are transforming

Traits of a leading CMO

Traits of a leading CMO

Three Lessons in B2B Marketing from my Iso-addiction to On Demand TV!

Three Lessons in B2B Marketing from my Iso-addiction to On Demand TV!

Why more B2B companies should be tugging at heartstrings

Why more B2B companies should be tugging at heartstrings

Listening is your best marketing tool

Listening is your best marketing tool

How to use data to be a better B2B marketer

How to use data to be a better B2B marketer

Confessions of a Kiva addict

Confessions of a Kiva addict

B2B Rocks coming to Australia

B2B Rocks coming to Australia

How B2B leaders can boost their personal brand

Three steps to data visualisation success

Three steps to data visualisation success

Why Marketing needs to walk in Sales’ shoes

Why Marketing needs to walk in Sales’ shoes

Tips for testing your marketing smartly

Tips for testing your marketing smartly

Do you know your brand DNA?

Brand • Strategy • Creative & Content

Is your B2B brand in it for the long haul?

Brand • Creative & Content

Why you need a B2B messaging framework

Why you need a B2B messaging framework

Content Marketing

Building the business case for B2B marketing automation

Building the business case for B2B marketing automation

Marketing Automation • Digital

B2B Branding – knowing when it’s time for a change

B2B Branding – knowing when it’s time for a change

Great ABM case studies worth knowing about

Great ABM case studies worth knowing about

Three challenges of integrating AR into your B2B marketing strategy

Three challenges of integrating AR into your B2B marketing strategy

Making it fit: A creative guide to B2B social media

Making it fit: A creative guide to B2B social media

B2B marketing in the winds of change

B2B marketing in the winds of change

Choose carefully: tips for LinkedIn ad success

Choose carefully: tips for LinkedIn ad success

Video: How to Full Funnel ABM

Video: How to Full Funnel ABM

Top Five Account-based Marketing (ABM) Pillars

Top Five Account-based Marketing (ABM) Pillars

ABM • Strategy

Your B2B brand style guide must evolve as you do

Brand • Creative & Content

The value of long-form B2B content marketing

The value of long-form B2B content marketing

Content Marketing

Video: Using Intent Data to drive great ABM/X outcomes

Video: Using Intent Data to drive great ABM/X outcomes

ABM • Strategy • Demand Generation

Podcast: The B2B Outlook Report 2022 – The facts without the vendor pitch

Podcast: The B2B Outlook Report 2022 – The facts without the vendor pitch!

ABM • Brand • Strategy • Creative & Content

Key takeaways from the 2016 B2B Marketing Summit

Key takeaways from the 2016 B2B Marketing Summit

Content Marketing

Podcast: What Makes A Great B2B Marketing Strategy

Podcast: What Makes A Great B2B Marketing Strategy?

The 4 key principles of Account-Based Everything (ABE)

The 4 key principles of Account-Based Everything (ABE)

Video: Andrew Haussegger and Velocitize talk B2B and Account-Based Marketing

Video: Andrew Haussegger and Velocitize talk B2B and Account-Based Marketing

Three reasons you should automate your B2B marketing

Three reasons you should automate your B2B marketing

Marketing Automation • Digital

Stale Cookies: iOS14, ITP, ETP and the changing world of tracking

Stale Cookies: iOS14, ITP, ETP and the changing world of tracking

Marketing Automation • Demand Generation

Seven steps to a successful SEM campaign

Seven steps to a successful SEM campaign

A B2B Masterclass with 6sense CMO Latané Conant

A B2B Masterclass with 6sense CMO Latané Conant

ABM • Strategy • Innovation

How often do you eyeball your B2B brand?

Brand • Strategy • Creative & Content

Expressing the voice of your B2B brand

Brand • Strategy • Content Marketing

Strategically engaging the B2B buying party

Strategically engaging the B2B buying party

ABM • Strategy • Digital

Video: The ABM Dark Funnel

Video: The ABM Dark Funnel

Video: Unpacking The Future of B2B Marketing

Video: Unpacking The Future of B2B Marketing

How to tap subject matter experts for content

How to tap subject matter experts for content

Content Marketing

A wild new frontier for email interactivity: AMP HTML for email & B2B marketers

A wild new frontier for email interactivity: AMP HTML for email & B2B marketers

Marketing Automation • Strategy • Digital

Seven hot tips for recording podcasts

Seven hot tips for recording podcasts

Answering top-of-mind questions about Account-Based Marketing

Answering top-of-mind questions about Account-Based Marketing

Video: ABM Q&A from B2B Marketing Leaders ABM Forum

Video: ABM Q&A from B2B Marketing Leaders ABM Forum

Four steps to optimising B2B data analytics

Four steps to optimising B2B data analytics

Are you missing something? Your B2B marketing strategy might be.

Are you missing something? Your B2B marketing strategy might be.

ABM • Strategy

Do’s & Don’ts of UX design

Do’s & Don’ts of UX design

Brand • Creative & Content

The un-Googling of search: A new wrangle for B2B marketers

The un-Googling of search: A new wrangle for B2B marketers

Strategy • Advertising • Demand Generation

The B2B CMO: From expendable to indispensable

The B2B CMO: From expendable to indispensable

Marketing Automation • ABM • Brand • Strategy • Creative & Content

Innovation tips for B2B companies

Innovation tips for B2B companies

Strategy • Creative & Content

B2B Customer Experience: trends & drivers

B2B Customer Experience: trends & drivers

The Internet of (B2B) Me

The Internet of (B2B) Me

ABM • Strategy

B2B vs B2C – NO, they’re not the same

B2B vs B2C – NO, they’re not the same!

Brand • Strategy • Creative & Content

Questions to answer before setting up a Facebook Group

Questions to answer before setting up a Facebook Group

Strategy • Social Media

How to design a lead engine

How to design a lead engine

Coffee & content

Coffee & content

Strategy • Creative & Content

Giving a bit to get a lot: the joys of micro-financing

Giving a bit to get a lot: the joys of micro-financing

Creative & Content

AI is back! The implications of new technology on the B2B sector

AI is back! The implications of new technology on the B2B sector

Marketing Automation • Digital

Hats off to a B2B brand revamp at Green Hat

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